Discovering and validating brand audiences was sucking the life out of us. So we built a platform that autonomously delivers the best target audiences for any brand, on any platform, for any objective, in real-time.
Like so many good things in life, Novarize was born out of frustration.
We were a group of technology and marketing professionals, each with their own track record of working at leading tech and customer obsessed brands, and we were all discontented with the digital advertising industry. In less than a decade it has become a super competitive, murky space, demanding huge amounts of operational work. An ever-growing stack was needed to negotiate it. We were frantically running the wheel, only to end up in the same place.
In one way or another, the growth of the respective brands we were working for was put in our hands. But in the non-regulated wild west of digital advertising, data and access are exclusively held by the advertising giants. Customer acquisition and the practices it relies on—audience analysis, discovery and targeting—is becoming increasingly convoluted. While Google and Facebook hold user data close to the chest, we’re left to make the best of what is decided, by design, to be shared with us.
And that isn't much. Data is either inaccessible or siloed. Each channel demands separate analysis and segmentation. Audience black boxes keep brand owners blind to their customers attributes. Tools and services provide everyone with the same generic audiences and insights. Data and analysis are often stale. Targeting is based on insufficient data. It’s an ecosystem that makes consumers’ expectations for personalized experiences extremely complicated to meet.
We were at the mercy of ad networks and their algorithms, which strongly impacted our ability to discover, acquire, and connect with our brands’ prospects and customers, ultimately creating vast inefficiencies in marketing spend.
It was time to take back control.
Objective, transparent data
Novarize is a next generation audience discovery and analysis platform.
It’s built on the assumption that brands have a right to objective, transparent audience data.
It gives brands the audience insights they can’t get on publishers’ platforms.
Novarize’s unique approach to data always starts with the brand, its products and the competitive landscape. Our technology collects and analyzes big data mentions from multiple sources (social platforms, review sites, industry portals, etc.) in real-time. We use AI to reverse-engineer the feature characteristics of the brand’s unique audience groups, segmented according to key attributes. This contextual, objective data exposes high-potential audiences and opportunities, unique to every brand—whilst respecting the individuals' right to privacy.
We then take it to the next level: from the brand’s audience map, the platform extrapolates new and unknown high-value audiences, opening up brands to real audience discovery and to new, uncharted audience territories.
These features dramatically decrease customer acquisition friction.
Brand marketers using Novarize are able to test, validate, and implement campaigns quickly and easily. The platform frees you from the chains that bind you to agencies and platforms. It empowers you to make better decisions on how to prioritize your marketing budget by testing and validating your hypothesis in a few days rather than in cycles that take weeks or even months, and without spending a ton of their budget along the way.
A new approach to audience analysis
Novarize takes a completely new approach to audience analysis. It uses real-time analysis on multiple source data with integrated competitive intelligence to produce proactive audience discovery and insights.
The dynamic nature of the digital landscape requires a similarly dynamic audience analysis platform, able to contend with multiple touch points, changing behaviors, a fragmented funnel and an erratic customer journey. Staying on top of your customers’ digital footprint as it unfolds is crucial for staying relevant. That‘s why Novarize is an always-on platform that collects, analyzes and reports on data in real time.
The more data sources your insights are based on, the less biased and more accurate they’ll be. A tool that meshes data from social networks, review sites, competitors’ hubs etc. will provide more accurate and objective intelligence compared to tools with a narrower data collection approach. If you’re playing your game across the digital frontier without limiting it to closed playgrounds, you’ll benefit from the enhanced insights that multiple source data can bring.
Integrated competitive intelligence
Your brand exists within the context of your competition, so to stay relevant your marketing needs to contend with your industry’s landscape. Novarize approaches competitive intelligence as an essential component of a comprehensive audience profile.
Traditional audience analysis tools rely on users’ expertise in querying the data made available by the platform. Practitioners need to actively research segments by deep diving into the endless options in front of them. Novarize turns the tables around by proactively serving insights relevant to the brand with the brands KPI's front and center—rather than ones imposed by third parties.
The holy grail of modern audience analysis tools is the autonomous discovery of high-value audience segments. Novarize delivers not mere audience insights, but rather fully-baked high-potential audience segments to be targeted on any platform.
Your consumers are waiting
Novarize delivers a fresh feed of ranked audiences based on data that is unique to each and every brand. Each audience is delivered with demographics and a detailed breakdown of why, where and how to engage them for optimal results on any platform. And it’s all done on a fully self-service SaaS platform, with no integrations or pixels, and practically no on-boarding or learning curve.
Imagine you had the ability to see who’s most likely to buy your products right now. Imagine you could know who you should target today, and why. There are consumers out there waiting to hear from you.
Novarize shows you the way.
Take it for a spin! We'd love to hear what you think!