Learn from the best: 5 Facebook ad masters to follow
Looking to make the most out of your Facebook Ads campaigns? Check out the advice these five Facebook Ads masters have for their audience.
Facebook Ad strategies and best practices are constantly changing. Ever-shifting consumer needs, coupled with ever-evolving technology, make it imperative to stay up-to-date with the latest trends in Facebook advertising. What worked yesterday won’t necessarily work today—and probably won’t work tomorrow, either.
Luckily, you don’t have to navigate this ever-changing landscape on your own. There are a number of highly-successful entrepreneurial gurus actively looking to share their knowledge and expertise, often free of charge.
Now, if you’re just diving into the world of online entrepreneurship, figuring out which gurus are worth following (and which aren’t) can feel like a daunting task. And so we’ve narrowed the field down to five vetted and acclaimed Facebook Ad masters to check out as you begin your entrepreneurial journey.
Let’s take a look at who these individuals are, and what they have to offer.
Tim Burd | TimBurd.com
If you navigate over to Tim Burd’s website, the first thing you’ll likely notice is the reference to him being the “Godfather of Facebook Ads.”
To clarify, this isn’t Burd blowing smoke. Rather, it’s the result of a poll involving over 80,000 experienced advertisers and marketers—all of whom laud Burd as the go-to person for Facebook Ad strategy.
Having been active in the realm of Facebook Ads since Facebook Ads came into existence, Burd has helped his clients generate over $1 billion in revenues through the popular social media platform. To be sure, Burd shows no signs of slowing down, either—even as Facebook’s advertising platform continues to evolve as we head into 2020.
Burd offers a variety of paid services on his website, including webinar videos (both live and recorded), consultation sessions, and even mastermind retreats.
For those looking to get a preview of what these more costly experiences have to offer, Burd offers a variety of free content in multimedia format. These articles, podcasts, and videos offer audience members some surface-level information on topics such as:
- Making career switches (from employee to business owner)
- Getting started with Facebook Ads
For a quick dive into Burd’s history and mindset as an entrepreneur, we’d suggest you check out his interview on IdeaMensch.
Steve and Evan Tan | SuperTanBros.com
After years of struggling to find their way in the world of ecommerce, brothers Steve and Evan Tan finally hit their stride back in 2016, when they began raking in seven figures on a monthly basis.
From there, in their own words, Steve and Evan “have never looked back.”
Well, that’s not exactly true.
In fact, the Brothers Tan look back on their past ventures in online retail quite often, speaking at live events and conferences all over the world. In addition to these premium events, the Tan brothers also provide a ton of advice and resources to both fledgling and experienced entrepreneurs alike.
These resources include:
- Ecommerce Elites Mastermind, a Facebook community consisting of over 75,000 members
- Video and podcast interviews centering on the brothers’ explosive growth—and how they’ve managed to stay successful as the ecommerce landscape continues to shift
- Instagram channels where they engage with their followers, asking them about their biggest challenges, celebrating their wins, and overall encouraging them to do what needs to be done to succeed
To get a foundational understanding of how the Tan brothers approach advertising on Facebook—and marketing in general—check out the following interviews:
- The Tan Brothers Teach Clients How to Use Psychology to Dominate Facebook Ads
- The Tan Brothers Say These 6 Facebook Ad Hacks Will Stand the Test of Time
Ezra Firestone | SmartMarketer.com
From the moment you land on Smart Marketer’s website, one thing is clear: Firestone and his team are truly dedicated to helping ecommerce retailers find success and happiness not just in business, but also in life.
On the business side, Smart Marketer’s team runs a variety of online stores, generating over $20 million in annual revenues. On the more personal side, the team knows that these profits mean nothing if their lives are left unfulfilled—which is why they work hard to create a balance in their own lives, and the lives of others, as well.
Firestone and his team offer paid trainings, services, and tools, as well as a vast amount of free resources, including:
- 3 free mini-courses focusing on ecommerce conversions, content marketing, and project management
- A library of behind-the-scenes video content providing insight into how Smart Marketer’s team operates
- A robust blog full of multimedia content that dives deep into best practices for advertising on Facebook, and running an online business overall.
Alex Fedotoff | AlexFedotoff.com
Like Tim Burd, Alex Fedotoff has earned a rather esteemed title, as bestowed on him by Entrepreneur.com.
The title: the “King of Scaling Facebook Ads.”
It’s no secret why this is: Through his various mastermind courses, speaking engagements, and consultation services, Fedotoff has helped his clients and audience members grow their annual revenues to over $100 million.
Fedotoff sets himself apart from, in his words, the other “so-called FB marketing gurus” out there on the web, in that he focuses on building the right sales funnels for the right audience—and optimizing these funnels for conversion and retention. In short, Fedotoff focuses on the conversion process, rather than the surface-level content of his Facebook Ads.
In addition to the paid offerings mentioned above, Fedotoff also provides a vast amount of content related specifically to advertising on Facebook on his blog. He also runs a Facebook community of over 30,000 entrepreneurs and marketers, with which he shares vital tips and tricks for how to successfully scale advertising campaigns on Facebook.
Neil Patel | NeilPatel.com
Even those who are just getting started in the world of marketing and entrepreneurship are probably familiar with the name Neil Patel.
As far as accolades go, Patel has many claims to fame. Perhaps most incredibly, he was named to the Obama administration’s Top 100 Entrepreneurs Under 30, as well as the EU’s Top 100 Entrepreneurs Under 35.
Patel and his team are well-known for the amount of knowledge and information they share with their audience absolutely free of charge. While Patel’s vast content library discusses a variety of marketing- and business-related topics, there’s certainly no shortage of Facebook Ad-related content to check out, including:
- Facebook Advertising Made Simple: A Step-by-Step Guide
- 22 Ways to Make Your Facebook Ads Better
- Beginner’s Guide to Running Facebook Ads That Convert
For a daily dose of information and inspiration from Patel (along with his pal Eric Siu), be sure to check out the Marketing School podcast, as well.
While these resources are incredibly valuable, there’s certainly a lot to wade through—especially if you’re brand new to the world of ecommerce and online marketing.
That being the case, our next step will be to dig into the many strategies and tactics used and discussed by the above-mentioned gurus—and explain how you can implement them in your own Facebook advertising playbook.
Check back soon for part two of our series on mastering Facebook Ads for traffic and conversions.