Must-attend digital advertising conferences in 2020
You’ll want to get your schedule lined up early for a year of major events
2020 is going to be a legendary year for digital advertisers all over the world. There are a ton of fantastic conferences that are very much must attend, so you’ll want to plan early and get your schedule lined up for the year.
For every digital marketer worth their salt, digital advertising conferences present a number of excellent opportunities. First and foremost, these conferences are concentrations of bleeding-edge, high-performing superstars in the industry, the people who are doing all the things you’ll be doing in a year or two. Listening to their stories and learning from their successes (and failures) can be a huge boost to your career.
Digital marketing changes quickly—a lot more quickly than many other industries—which makes keeping your skills sharp more difficult than ever. These conferences help you keep your finger on the pulse of the market.
Another great reason to go to the big digital advertising conferences each year is to network not just with the pros, but with everyone. You never know when you’ll meet your next business partner, your next stellar employee, or your next boss. These conferences concentrate these professionals in a single area and give you the chance to advance your career.
Finally, many of these conferences have workshops where you can see new technologies and incredible new ideas played out in real time. You can learn from your peers and make exciting new discoveries that you can implement at work as soon as you get back to your computer. Learning tactics and best practices is just one of the many benefits of going to these conferences, but being able to compare what you’re doing with your peers and get feedback? That’s priceless.
Let’s dive into the conferences.
Taking place May 4–5, 2020, this bilingual social advertising conference (English and German) is being hosted in the beautiful Hilton Hotel Cologne in Germany (right next to the train station) and will feature some of the biggest names from around the world in the social advertising sphere.
This conference will focus on Facebook and Instagram advertising and features well-known speakers like Andrew Foxwell of Foxwell Digital, Molly Pittman of Train My Traffic Person, Ewelina Yildiz of Facebook, and Florian Litterst of Adsventure.
Topics include deep dives into several Facebook advertising case studies, tactics to scale monthly Facebook advertising successfully, and how to increase efficiency on Pinterest.
According to marketing phenomenon Neil Patel, “Affiliate World is the only ABSOLUTELY MUST ATTEND global conference for superaffiliates.”
This twice-yearly event takes place 6 months apart in both Europe and Asia and focuses on ecommerce marketing and affiliate marketing.
According to the website, “Affiliate World Europe 2019 was the largest event in Affiliate World history and was voted as Affbank’s #1 Affiliate Marketing Conference 2019.”
Affiliate World Europe
Taking place July 8–9 2020 at Fira de Barcelona Montjuïc, this event will feature over 30 speakers (still unannounced) and generally has thousands of attendees.
Past speakers include Neil Patel and Samuel Bevan of Snapchat.
Affiliate World Asia
Taking place December 4–5 in 2019, this event is just around the corner and includes speakers like Anthony Sarandrea (the top-ranked lead generator in the U.S.) and Nick Shackelford (a top Facebook ads specialist).
The conference will take place at the Centara Grand and Bangkok Convention Centre and will explore leading edge topics in the affiliate marketing industry, including ad buying on TikTok, what it takes to build a 9-figure ecommerce empire, and how to make $200k a month promoting mobile apps.
Affiliate Summit has four events in 2020 and covers a wide variety of affiliate marketing topics. According to the website, “Affiliate Summit runs the biggest performance marketing events in the world. Attendees can expect to network and learn from top companies and key decision makers from the affiliate marketing industry.”
Affiliate Summit West 2020
Taking place January 27–29 2020 at the iconic Paris Las Vegas Hotel in Las Vegas, Nevada, Affiliate Summit West includes some of the top names in the affiliate world, including Tim Burd, co-founder of Adleaks, and Julie Van Ullen, Managing Director US for Rakuten Marketing.
Topics include how to increase your affiliate program’s revenue by 30% in one month and 15 affiliate recruitment techniques that really work.
Affiliate Summit Euro 2020
Taking place June 3–4 2020 at the RAI Amsterdam, this event will include more than 2,000 attendees and will feature James Little, Commercial Director at Top Cashback, and Matthias Stadelmeyer, CEO of Tradedoubler.
Last year’s topics included affiliate marketing and social media: how to stay authentic in 2019 and how to recruit publishers.
Affiliate Summit East 2020
Taking place July 27–29 2020 at the New York Marriott Marquis in New York, New York, this event will feature Bill Macaitis, Former CEO at Slack Technologies and Zendesk, and Arri Bagah, Founder and CEO at Conversmart.
Topics include building marketing partnerships that work and how to drive 25x returns through SMS and performance Facebook messenger marketing.
Affiliate Summit Asia 2020
Taking place at the Sands Expo Centre in Singapore, this event’s dates have yet to be announced. Topics will include how to improve attribution models, how to discover publishers, and influencer marketing. Though speakers have yet to be chosen, speakers at the 2019 event included Steve Tan, CEO at Super Tan Brothers, and Ami Spencer, Group Head of Network Development at Webgains.
Traffic & Conversion Summit
Taking place March 31–April 2 in sunny San Diego, California at the San Diego Convention Center, Traffic & Conversion Summit is a massive event with over 10,000 attendees and some of the biggest names in the digital marketing industry. It focuses on digital marketing generally and includes speakers like Ezra Firestone, co-founder and CEO of BOOM! By Cindy Joseph and Mari Smith, CEO of Mari Smith International, Inc.
According to the website, “Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Now in six different major cities across the globe— New York, London, Tokyo, Mexico City, Sydney and Johannesburg—each edition of Advertising Week presents endless opportunities to learn, network, and liaise with the industry’s best.”
These events are massive, often with anywhere from 10,000 to 100,000 attendees, and are attended by some of the biggest brands and celebrities in the world.
Advertising Week LATAM
Taking place March 3–5 2020, Advertising Week LATAM will be held at Paplote Museo del Niño in Mexico City and will cover a wide range of advertising topics. Past speakers include Fernando Machado, Global CMO at Burger King, and Diego Ortiz, Director & Executive of Rolling Stone Latin America.
Advertising Week Europe
Taking place March 16–19 2020 in London at Picturehouse Central, Advertising Week Europe and covers themes like story crafting, the evolution of advertising, and the possibilities and challenges of advertising automation in the future.
Past speakers include Al Gore, Arianna Huffington, Richard Branson, Sheryl Sandberg, Emma Stone, Venus Williams, and Malcolm Gladwell.
Advertising Week Africa
Taking place May 11–14 2020 in Johannesburg, South Africa, this year will be the first year that Advertising week comes to the African continent. Though speakers and topics have yet to be determined, you can be certain that some of the greatest stars in the advertising space will be there.
Advertising Week Asia
Taking place May 26–28 2020, the venue and speakers have yet to be determined, but last year saw speakers like Keisuke Honda and Pelle Sjoenell.
Advertising Week APAC
Taking place August 24–27 2020, Advertising Week APAC will take place at Luna Park in Sydney, Australia. Speakers have yet to be determined, but past speakers included Facebook’s Global CMO Antonio Lucio and Facebook’s Michelle Klein, Vice President of Global Business and Consumer Marketing.
Advertising Week New York
Taking place October 5–8 2020, in New York, New York, the venue and speakers have yet to be determined, but past speakers include Gary Vaynerchuk, David Shing, and Marc S. Pritchard.
Taking place June 4, 2020 at the SFJAZZ Center in San Francisco, California, attendees will be able to hear from Sean Ellis (the guy who coined the term “growth hacking”), Nancy Hensley of IBM, and Hila Qu of Acorns.
Though the tracks have not been listed yet, this yearly gathering of some of the best-known names in the growth hacking space is sure to please.
Taking place in two different cities (San Francisco and New York), these events attract several thousand marketing executives from all over the world and cover topics from all areas of programmatic marketing.
Programmatic I/O San Francisco
Taking place May 11–12, 2020 at the Marriott Marquis in San Francisco. Though the speakers have not been chosen, last year’s speakers included Brad Bender, VP of Product Management at Google and Joanna O’Connell, the VP and Principle Analyst at Forrester Research.
Programmatic I/O New York
Taking place September 29–30, 2020 at the Marriott Marqui in New York, New York, this event will be focused on programmatic media and marketing, will have 60+ speakers, and will include some of the biggest names in the industry.
Growth Marketing Summit
Europe’s biggest conference for digital growth and optimization, growth marketing Summit takes place September 1, 2020 at Alte Oper—Frankfurt am Main. According to the website, “The growth marketing SUMMIT is less about Conversion Uplifts. Rather, it is about a data-driven, customer-oriented and agile approach to scale sustainably.”
Speakers include Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University, Simon Dahla of Spotify, and Erin Weigl of booking.com.